Marketing, Business Processes, and Shareholder Value: An Organizationally Embedded View of Marketing Activities and the Discipline of Marketing
نویسندگان
چکیده
منابع مشابه
Linking marketing activities to shareholder value: philosophical and methodological issues
The stream of marketing-finance interface has provided justification for marketing’s important value in the business world. However, little attention has been paid to address philosophical and methodological issues and to provide scientific rationales of marketing-finance. Therefore, the authors strive to address several philosophical and methodological issues in the marketing-finance interface...
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ژورنال
عنوان ژورنال: Journal of Marketing
سال: 1999
ISSN: 0022-2429,1547-7185
DOI: 10.1177/00222429990634s116